Apr 24 2013
In the article by Adam Ross, Business executives who want their companies to be hubs of online engagement are going to have to implement messaging they are not always comfortable with. The cacophony of competing voices across the Web has made it exponentially harder for businesses to stand out online. To further complicate matters, many(…)
Apr 11 2013
In a recent article, Garry Przyklenk points out the cons (and pros) of having Tag Management deployed in your business My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine(…)
Apr 10 2013
A Look at How Costs Have Risen Over the years Google has made SEO far more complex, which in turn has made it much harder to predictably invest in SEO. As the layers of friction & uncertainty have increased, that has led much of the market to focus on strong sites & made SEO consulting(…)
Mar 13 2013
In a recent article, Peter Townsend states I have regular consultations with small business owners who want to grow and expand their organisation so they come to a digital marketing agency. The problem I find is people wanting too much for too little. The internet is a great way to make money, and an agency(…)
Feb 11 2013
Marketing Metrics Keep Marketing Accountable. There is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year. This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys(…)
Jan 19 2013
Love at first sight: “budino di riso”, what else can I say? Centrally located caffè, non stop in and out of people looking for the traditional pastry and coffee. Go to the counter and let the lady show the variety of treats, continue with the coffee counter and go either to a standing table or(…)
Jan 8 2013
Stick to Your Goals This Year by Using Identity-Based Habits This interesting article from James Clear is an inspiring source of ideas for your 2013 resolutions: Change is hard. You’ve probably noticed that. We all want to become better people—stronger and healthier, more creative and more skilled, a better friend or family member. But even if(…)
Dec 13 2012
If you have had the chance or are planning to visit Australia, here are some interesting “facts” you should read the article “10 Things You May Not Know About Australia” from Traveldudes: The Land Down Under, as Australians refer to their southern hemisphere homeland, is a special place full of weird and wonderful things. Being(…)
Dec 13 2012
I was reading Michael Brenner’s “Social Business And The Next Generation”, which shakes and wakes us to be ready for the NextGen! The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel.(…)
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