In a recent article, Peter Townsend states
I have regular consultations with small business owners who want to grow and expand their organisation so they come to a digital marketing agency. The problem I find is people wanting too much for too little. The internet is a great way to make money, and an agency can help you utilise it effectively, but only if you invest enough time or money into it.
SEO (Search Engine Optimisation) is a service with high demand. Everyone wants to get to the top of Google. Unless you’re spending £1,000 a month you will see very little progress. There are a large number of businesses struggling to get to the top of Google and a digital marketing agency can only afford to you get there if you are prepared for commitment. Don’t get me wrong, you will see some results when investing some time and some money, by the ROI will be far greater if you were to commit more confidently.
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