3 Traits Of Superstar Marketers

Analysis by Michael Brenner on the trends of what it takes to be a winning marketer: What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that […]

Get out of your comfort zone to succeed online

In the article by Adam Ross, Business executives who want their companies to be hubs of online engagement are going to have to implement messaging they are not always comfortable with. The cacophony of competing voices across the Web has made it exponentially harder for businesses to stand out online. To further complicate matters, many […]

Develop your Digital Marketing to grow your business

In a recent article, Peter Townsend states I have regular consultations with small business owners who want to grow and expand their organisation so they come to a digital marketing agency. The problem I find is people wanting too much for too little. The internet is a great way to make money, and an agency […]

The most important Marketing Metrics

Marketing Metrics Keep Marketing Accountable. There is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year. This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys […]

Are we ready for the Next Generation?

I was reading Michael Brenner’s “Social Business And The Next Generation”, which shakes and wakes us to be ready for the NextGen! The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. […]