You cannot avoid transformation

Last month I was invited to join our Regional office in Singapore and help Asia entities to set the basics of their Digital transformation. The main goal was to bring awareness on different Digital topics starting from the visible basics, and prepare and assist the newly assigned Heads of Digital for the transformation expected in […]

Top 5 Reasons Against Implementing a Tag Management Solution

In a recent article, Garry Przyklenk points out the cons (and pros) of having Tag Management deployed in your business My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine […]

Why great SEO is Expensive

A Look at How Costs Have Risen Over the years Google has made SEO far more complex, which in turn has made it much harder to predictably invest in SEO. As the layers of friction & uncertainty have increased, that has led much of the market to focus on strong sites & made SEO consulting […]

Develop your Digital Marketing to grow your business

In a recent article, Peter Townsend states I have regular consultations with small business owners who want to grow and expand their organisation so they come to a digital marketing agency. The problem I find is people wanting too much for too little. The internet is a great way to make money, and an agency […]