Fishers at Tai O - Business in Hong Kong 2014

Thoughts To Successful Business In China

Last August I was fortunate to backpack a whole month in China in what I believe was one of the toughest and most enlightening trips I have done so far. Among thousands of great pictures, good and bad stuff I saw there which I could share, there are some far more subtle aspects of the […]

Why great SEO is Expensive

A Look at How Costs Have Risen Over the years Google has made SEO far more complex, which in turn has made it much harder to predictably invest in SEO. As the layers of friction & uncertainty have increased, that has led much of the market to focus on strong sites & made SEO consulting […]

Develop your Digital Marketing to grow your business

In a recent article, Peter Townsend states I have regular consultations with small business owners who want to grow and expand their organisation so they come to a digital marketing agency. The problem I find is people wanting too much for too little. The internet is a great way to make money, and an agency […]

The most important Marketing Metrics

Marketing Metrics Keep Marketing Accountable. There is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year. This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys […]

Are we ready for the Next Generation?

I was reading Michael Brenner’s “Social Business And The Next Generation”, which shakes and wakes us to be ready for the NextGen! The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. […]