Danone will become the first listed company to adopt the French legal framework of “entreprise à mission.”
All acts of entrepreneurship start with the vision of an attractive opportunity. Social Entrepreneurship is a uniting concept, that is capable of demonstrating the usefulness of business principles to achieve social goals. Trend or Buzz?
When companies use social entrepreneurship as a process as defined by Shane and Venkataraman, 2000 including:
- The identification of a specific social problem and a specific solution (or set of solutions) to address it.
- The evaluation of the social impact, the business model and the sustainability of the venture.
- The creation of a social mission-oriented for-profit or a business-oriented nonprofit entity that pursues the double (or triple) bottom line.
we can have people, ventures and activities that innovate for social good.
Read the full article on Danone to pioneer Entreprise à Mission model as CEO takes pay cut.