Author: Hans Sandkuhl

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Innovate for Social Good

Danone will become the first listed company to adopt the French legal framework of “entreprise à mission.”

All acts of entrepreneurship start with the vision of an attractive opportunity. Social Entrepreneurship is a uniting concept, that is capable of demonstrating the usefulness of business principles to achieve social goals. Trend or Buzz?

When companies use social entrepreneurship as a process as defined by Shane and Venkataraman, 2000 including:

  • The identification of a specific social problem and a specific solution (or set of solutions) to address it.
  • The evaluation of the social impact, the business model and the sustainability of the venture.
  • The creation of a social mission-oriented for-profit or a business-oriented nonprofit entity that pursues the double (or triple) bottom line. 

we can have people, ventures and activities that innovate for social good.

Read the full article on Danone to pioneer Entreprise à Mission model as CEO takes pay cut.

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Design Decision Or Constraint?

Some have claimed that any and every decision, from what to eat for lunch to what business model to use to the decision to go to war, is a design decision. This is patently untrue.

In the world of design practices, I couldn’t agree more with Dan Saffer’s article What is a Design Decision? To call everything a design decision is as diminishing and misleading as calling everything User Experience.

By his words, it simply discounts other types of decision making practiced by other professionals. For different professionals, different methodologies and criteria apply for what constitutes a good solution.

Design when used with good intentions, should lead to great decisions for usable and useful solutions, as well as elegant execution.

Read the full article on What is a Design Decision?